When hearing the words "Hybrid" and "Fuel Efficiency," the Prius is the vehicle most people think of. Now in its fourth generation, Toyota has released an all new model, the 2017 Prius Prime. With striking exterior design the all new 2017 Prius Prime is the most technologically advanced hybrid in the world. Available soon at Steve Landers Toyota in Little Rock, Arkansas, just 20 minutes from Bryant, we can't wait for you to come by for a test drive. 

The 2017 Prius Prime is available in three models: Prius Prime Plus, Prius Prime Premium and Prius Prime Advanced. The Plus, Premium and Advanced models have a starting MSRP of $27,100, $28,800 and $33,100, respectively. All three models come in six different colors: Classic Silver Metallic, Blizzard Pearl, Magnetic Gray Metallic, Titanium Glow, Hypersonic Red and Blue Magnetism.

Check out our full Prius inventory here

The Prime wouldn't be a Prius if it didn't have the most thermally efficient engine. All three models come standard with the 1.8-liter 4-cylinder Aluminum DOHC 16-valve with Variable Valve Timing with intelligence engine. Also standard on each vehicle are three different driving modes to optimize and maximize efficiency: EV Auto Mode, EV Mode and HV Mode. All of this works together with cutting edge, lightweight materials and technology to reach a class-leading EPA-estimated 133 MPGe.

When it comes to charging, the 2017 Prius Prime can power up, without any special equipment, at home, a public charging station or at a ChargePoint in less than five-and-a-half hours. The charging cable is included and uses a cable lock for public charging to give you piece of mind. 

While the 2017 Prius Prime is the only choice for a stylish hybrid, you might be surprised at the tech this vehicle offers. With a whopping 11.6-inch HD multimedia display with pinch, zoom, swipe and tap gestures, everything is at your fingertips. Additionally, the 2017 Prius Prime offers a customizable 4/2-inch color dual Multi-Information Display screen on the dash and Color Head-Up display that projects information directly onto the windshield. And with available Prime smartphone apps, you can control the interior climate, look for charging stations, locate your vehicle and much more.

Like what you've read so far? Contact us for more information on the 2017 Prius Prime and make the most out of your driving experience with Steve Landers Toyota!


Steve Landers Toyota

10825 Colonel Glenn Road
Directions Little Rock, AR 72204

  • Sales: (501) 568-5800
  • Service: (501) 568-5800
  • Parts Center: (501) 568-5800

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Sales Hours

  • Monday 8:00am - 8:00pm
  • Tuesday 8:00am - 8:00pm
  • Wednesday 8:00am - 8:00pm
  • Thursday 8:00am - 8:00pm
  • Friday 8:00am - 8:00pm
  • Saturday 8:00am - 8:00pm
  • Sunday Closed