TeenDrive365: Student Wins Safe Driving PSA Video Challenge

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Most people don’t treat driving a car like the responsibility that it is. Instead, they treat it like their living room. This is how Caleb Kravitz, a junior at Shorecrest Preparatory School in Petersburg, Fla., opens his public service announcement (PSA). His PSA, entitled “Don’t Recline Behind the Wheel,” was announced the winner in Toyota’s annual TeenDrive365 Video Challenge. 

The contest was created eight years ago to encourage teenagers to use the power of storytelling to inspire students to adopt safe driving practices and prompt a dialogue about the importance of driver safety. 

More than a thousand videos were submitted to the contest by teenagers and Kravitz’s was chosen for his unique perspective of a teenager’s mind while driving. 

“‘Don’t Recline Behind the Wheel’ provides and entertaining yet powerful narrative on the dangers of multi-tasking at the wheel and showcases reasons for teens to remain focused and stay safe on the road,” Toyota Social Innovation Group VP Al Smith said in a statement. “We thank all of the students who entered the challenge for their work to encourage, engage and educate their peers about the life-changing consequences of distracted driving, and congratulate all of the TeenDrive365 Video Challenge finalists on their accomplishment.” 

As the winner, Kravitz was given $15,000 and will be able to re-shoot his video as a ready-for-TV PSA. 

Other winners of the challenge are:

Second Place, $10,000: Christina Williams of Garner Magnet High School in Garner, NC with “Christina’s Community.”

Third Place, $7,500: Aaron Morales of International Community School in Winter Park, Fla. with “Distraction.”

People’s Choice, $5,000: Adelaide Wilson of Ferndale High School in Ferndale, Mich. with “Put That Phone Away.” She also receives $2,500 for placing as a finalist. 

Six additional top 10 finalists will receive $2,500, and four regional winners from the Northeast, Midwest, South and West U.S. regions will receive $1,000. 

View all the winners and finalist’s videos and learn more about safe driving practices here

Categories: News